Who am I?

Profile

Michael Clarke Syracuse
  • Name: Michael Clarke
  • Address: 2105 Whisper Ridge Drive, Chittenango, NY, 13037
  • Phone: (315) - 396-6147
  • Email: mike@michaelmclarke.com

Professional

I am an experienced digital marketing leader with over seventeen years of industry experience. I specialize in managing large-scale strategic online marketing and branding initiatives. I love to share knowledge through teaching, and pride myself in finding creative solutions to complex problems. I am a leader, manager, collaborator, designer, developer and what I like to call an all-around "do-er."

Personal

I am first and foremost a Dad. It is my most important job. I am obnoxiously proud of my three children. You can almost always find me on the sidelines of a soccer field, baseball diamond or on a playground. If not, I may be enjoying time on the golf course, ski slopes or the lake. I am always learning and often teaching.

My Professional Background

Work Experience

2008 October - Present

Syracuse University School of Information Studies

2013 - Present: Director of Digital Strategy
2009 - Present: Adjunct Professor
2008 - 2013: Web Producer

Director of Digital Strategy

  • Responsible for overall digital marketing strategy and execution.
  • Lead the development, maintenance and content creation of all college web properties including main marketing site, student blog and mobile first current student resource site.
  • Grow online presence through modern tactics and proven best practices.
  • • Target and engage prospective students and other key customer demographics with modern research and segmentation techniques.
  • Gather, synthesize and translate organizational objectives into effective online campaigns.
  • Craft, implement and maintain a comprehensive brand position and content strategy.
  • Lead, manage and direct digital strategy team.
  • Ensure effective allocation of budget and resources.
  • Lead, implement and measure online advertising strategy utilizing in-house resources and strategic partners.
  • Responsible for crafting web analytics strategy and regular reporting of key performance indicators to stakeholders.
  • Lead the conception, strategy and development of inbound content marketing channels such as email campaigns, webinars, video and social.

Adjunct Professor

  • Created learning objectives, course materials and provided instruction for IST 300, Digital Strategy and Analytics.
  • Instructor for IST 263, Design and Management of Internet Services.
  • Instructor for GET 234, Effective Collaboration in a Globally Distributed Enterprise.
  • Recipient of the 2013 Part-Time Faculty of the Year Award

Web Producer

  • Crafted and supported the strategic direction of all iSchool related web projects.
  • Lead developer for main iSchool website and any college related web projects including research centers, student groups and special initiatives.
  • Lead developer and project manager for all web application development.
  • Manager of day-to-day content revisions and updates.
  • Provided training and support to all distributed administrators of content management system.
  • Delivered web hosting and basic server administration for over 150 production websites utilizing ISS and cPanel.
  • Created dynamic interactive digital signage displayed throughout Hinds Hall, the iSchool's state of the art facility situated on Syracuse University's main quad.
  • Lead video producer: crafted scripts, hired talent, and published content utilizing the most effective mediums.
  • Point person for all SharePoint support and development.
  • Lead brand manager and lead designer for all iSchool related print material.

2009 August - Present

Syracuse University Project Advance

Faculty Liaison

Faculty Liaison

  • Lead training and support of Syracuse University Project Advance instructors teaching Syracuse University iSchool courses in high schools both in the United States and at international locations.
  • • Support instructors with up-to-date course materials, professional development opportunities and site visits with guest lectures each semester.

2002 January - 2008 September

United Way of Central New York

2006-2008: Senior Technology Manager

2002-2006: Senior Associate, Digital Communications Specialist

Senior Technology Manager

  • Strategic lead in developing new website architecture and content to better serve target audiences.
  • Performed day-to-day content management of corporate website.
  • Developer and manager of all internal and external web applications including online event registration application, Speaker’s Bureau management application, online survey’s, data verification, as well as contact and feedback forms.
  • Redesigned “Inside United Way 2.0”, United Way’s corporate intranet. Utilized web analytics from previous intranet to create a functional, user-oriented internal website. Responsible for day-to-day intranet content updates.
  • Manager of United Way’s online charitable donation system, e-Pledge. United Way raises more than $1 million annually using the e-Pledge system.
  • Design lead for all outgoing e-communications including email blasts, e-newsletters, and event invitations.
  • Daily management of entire United Way network including ten servers and more than fifty workstations.
  • Management and maintenance of Andar fundraising system, United Way’s organizational database. United Way processes nearly $10 million each year using Andar.
  • Implementation and maintenance of various network devices including firewall, email filter, routers, switches, anti-virus software, printers and peripherals.
  • Implementation and maintenance of daily, weekly, and monthly backup procedures.
  • Developed and enforced IT policies and data-entry standards.
  • Managed all outsourced technology consultants as well as all technology-related budgeting, purchasing, and training.

Senior Associate, Digital Communications Specialist

  • Managed complete website development consisting of new information architecture, design, and web application functionality. Designed and developed Inside United Way, United Way’s corporate intranet. Inside United Way is accessed daily by more than forty employees in office and in the field.
  • Led the creation and implementation of e-communications strategy including United Way Today, United Way’s corporate email newsletter. United Way Today reaches nearly 4000 key volunteers on a weekly basis.
  • Responsible for all internal and external video production including campaign videos, event productions and broadcast-ready PSAs. United Way’s video productions are viewed by nearly 500,000 residents of Onondaga County each year.

2001 September - 2002 September

Edit Point Video

Director of Dynamic Meida

Director of Dynamic Media

  • Winner of national “Videographer’s Award” for enhanced cd-rom business card production.
  • Lead developer in streaming media department specializing in optimization, compression and integration of video with clients’ existing websites.
  • • Worked closely with clients to help enhance their corporate image and online presence with incorporation of video, web, and multimedia solutions.

My Education

Education

2017 May

Syracuse University School of Information Studies

MS Information Management

Completed Masters Degree in Information Management: Executive Track

Graduation: May 2017

1998 September - 2001 August

Syracuse University College of Visual and Performing Arts

BFA Computer Graphics

Specialization in Web Design

Participated in Syracuse University Study Abroad Program in Florence, Italy

Graduation: August 2001

What I’m best at

Skills & Recognition

Awards & Recognition

Advanced Leadership Training Program

Selected as one of only thirty university professionals as part of the inaugural cohort of the 2017 Syracuse University Advanced Leadership Development Program.

Part-Time Professor of the Year

Winner of the 2013 Syracuse University School of Information Studies Part-Time Professor of the Year Award. This award is voted by the students and awarded yearly to one adjunct instructor who demonstrates exemplary performance in the classroom.

Videographer's Award

Winner of the 2001 Videographer's Award of Recognition for excellence in interactive cd-rom design.

Software

Adobe Photoshop 90%
Adobe InDesign 90%
Adobe Illustrator 80%
Google Analytics 90%
Google AdWords 90%
Adobe Premier Pro 80%
Final Cut Pro 80%
Visual Studio 70%

Professional

  • Organizational Leadership
  • Digital Strategy
  • Brand Management
  • Content Strategy
  • Web Analytics
  • Search Engine Optimization
  • Google AdWords
  • Webmaster Tools
  • Responsive Design
  • Email Marketing
  • Print Layout and Design
  • Video Production and Marketing

Technical

  • HTML
  • CSS
  • Web Accessibility
  • Technical SEO
  • GIT
  • Bootstrap
  • Foundation
  • Ionic

Productivity

Preferred productivity apps

  • Trello
  • Asana
  • Evernote
  • Google Drive
  • Hangouts

Preferred productivity models:

  • David Allen's "Getting Things Done"
  • Agile Development Model

Hobbies & Interests

  • Likes

    Likes

    I'm an avid golfer and skier. I also like to hit the courts regularly playing basketball and occasionally racquetball. I'm a voracious reader. I enjoy also enjoy creating and studying art of all kinds.

  • Photography

    Photography

    I love shooting photos and videos of my kids with my DSLR and GoPro. We keep remote family up-to-date with their growth and achievements on Instagram and other social platforms.

  • Movies

    TV/Movies

    While the age of my children usually confine me to "kids stuff", I do enjoy an occasional Netflix documentary or travel show.

  • Technology

    Technology

    A bit of tech buff. Love gadgets and home automation. Fully iReligious.

  • Travel

    Travel

    When possible I enjoy nothing more than exploring different parts of the world and learning about new people and cultures.

  • Music

    Music

    Our home is always full of music. From John Coltrane to Jay-Z nothing is off-limits.

Contact

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