Travel

When I travel I can’t help but marvel at the number of people on the road, rails or in the sky.  Business people, families, people of all sorts.  All trying to get somewhere.  Where are they all going?  Why such rush?  If everyone is in a rush then essentially no one is, correct?  People are travelers, explorers, wanderers.  We seek out the new, the better the different.  That is what keeps us alive, keeps us searching, keeps us moving.  Travel.  See everything.  Take it all in.  Take in every interaction with the people you meet, the beauty you view, the food you eat.  Experience is all there is in life.

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Beach

The beach is a funny place.  A strip of sand near water that possess a strange pull.  A natural gravitational force that attracts people of all kinds.  It is instinctive, it is within us.  It makes us feel present, content, part of something bigger.  People like to feel part of something bigger, more important, more influential, more beautiful.  This is natural, this is human.  We can learn from this.

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Kill “When”

When this is done I will feel better because…  When I have this I will…  When I complete this it will be…  Kill “when”.  Start executing “how”.

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Environment

Sometimes all that is needed is a simple change of environment.  A tweak of your current surroundings can change your entire outlook.  In the era of mobility we often under value the condition of our environment.  Look around and make changes.  It can have exponential returns.

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Partnership

When a partnership becomes one sided it is natural to begin taking actions to restore balance.  But first ask yourself if it is worth restoration.

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The Product Problem

As marketers we paint pictures.  We paint products and services in the best light possible.  We seek out competitive advantage and shine a spotlight on customer value.  But what if the product itself is flawed?  What if the very thing you are selling simply does not provide the value you tout in your advertising and creative copy?  Do we have a moral obligation not to oversell?  With the arsenal of digital tools at our disposal marketers can easily convince a woman in white gloves that a ketchup popsicle is a great idea (thank you Tommy Boy).  But should we?  Should marketers stand up for truth in advertising?  Should we push back on those responsible for delivering a high-quality products or service and demand they practice what they preach?  I believe it is not only our right but our duty to do so.  I believe it is irresponsible to paint a picture of falsehood.  We mustn’t spend our time convincing people to buy something, rather pulling back the curtains to reveal something worth buying.

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Self Made

We lead funny existences.  Working for money to survive and live comfortably.  We work to fulfill the visions of others.  We work at the pleasure of others.   It’s all strangely comfortable as we have been trained to be cogs in the machine.  The mere mention of disruption sends many into a panic.  Looking for answers, making exit plans, spreading rumors.  It begs the question why we put ourselves in this situation to begin with?  Why make ourselves slaves to some master for the exchange of numbers on a screen.  These are our lives to design, our chance to make a difference.  Get up, get out there and create something of value for someone.

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Grind

No one is born with the gift of grind.  It is learned through observation, intimidation and necessity.  We are given 17,000 days of life.  17,000 chances to decide what we will do with this beautiful gift of time.  Will we do everything we can to make it easy?  Will we avoid the difficult, the uncomfortable, the unusual?  Will we let the insignificant consume us, depress us, overwhelm us?  Or will we grind.  Will we make choices to work toward something that matters?  Will we spend this series of minutes, hours, days making our selves better?  Will our 17,000 days count?  Be remembered?  Make a difference?  Mine will.

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The Important

“Busy” is as true as it is untrue.  We are all busy with the things must be done today, or should have been done yesterday, or will make tomorrow just a bit easier on ourselves.  We are busy with the tasks our chosen profession is accustomed to and accompanied by and the tasks that the life we designed requires.  But in being busy we must look beyond that witch is urgent and make room for that which is important.  Setting fourth a personal mission is critical to aligning your busyness with something that truly matters.  As we progress in life we spend an abundance of time sharpening the axe, but very little time choosing trees.

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